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Career Training for Professional Artists
PRIVATE COMMUNITY CHAT
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READ ME FIRST
Guidelines & how to make the most out of this program
MODULE 0: GETTING STARTED
Welcome to The Art MBA (1:09)
Why you haven't started yet (2:34)
Starting for the right reasons (2:47)
WEEK 1: THINK (Mindset, Strategy & Problem Solving)
Be So Good They Can't Ignore You (4:13)
Beliefs checklist (6:36)
Ownership: managing your own art career (3:47)
Business Mindset: when it helps, and when it can hurt you (3:19)
Location: why it matters and why it doesn't (1:56)
Making decisions: how to make the right choice (3:39)
Avoid dilemmas: think in circles & colors (Venn diagrams) (3:26)
The Power of Testing (5:17)
How to make uncertainty benefit you (5:41)
Goal Setting VS Process Orientation (7:11)
Your unique entrepreneurial path: make a plan, but be ready to burn it (3:24)
Rejection & Failure (4:47)
WORKSHOP: Get Unstuck through the 4 step Problem Solving Formula
The 4 step formula to solve any problem (6:38)
Case Study: problem solving discussion with Alex (20:04)
Module 1 - Group Coaching Call - THINK
WEEK 2: MAKE (Time & Energy management)
The 80 20 Principle (6:57)
Parkinson's Law: how work expands to fit the time you have (3:26)
Daily habits that build your destiny (7:28)
You are not a widget factory: optimizing for states of being (4:13)
Why mindfulness is specially important for artists (2:03)
BONUS: Design & establish your ideal morning & evening routine
WORKSHOP: Get time to make art through the Time Audit
How much time do you need to make great art every week? (6:03)
The Time Audit (2:08)
Carving out your ideal "nest" of weekly hours (3:41)
Group Coaching Call - Module 2 + how to stay focused & how to avoid overwhelm
WEEK 3: CONNECT (Resourcefulness, Networking & Community)
The Rodriguez List: making the most out of all you've got (4:40)
Multiplying opportunity: HUBS (6:02)
Multiplying opportunity: IDEAS (4:09)
Multiplying opportunity: PEOPLE (5:26)
Your artist friends: the 5 chimps theory (4:28)
Strong ties: your support community (4:17)
Weak ties: your network (6:00)
Networking for introverts: leaning on your natural inclinations (7:05)
How to connect with anyone (5:49)
You are not alone: the dark night of the soul (5:25)
BONUS: Exclusive interview with internationally awarded & entrepreneurial fine artist
BONUS: Coaching Call - Outreach Plan to get Gallery Representation + Email Templates
Group Coaching Call - Module 3 - CONNECT (Resourcefulness, Networking & Community)
WEEK 4: SHOW (Branding, Marketing & Sales)
Pick your approach: the artist persona or the personable artist (6:50)
The myth of "build it and they will come" (4:06)
Finding your audience: your 12 collectors amongst 7 Billion people (8:58)
In-bound marketing: the opposite of spam (6:29)
Building your list of collectors (2:19)
Step by step instructions to start building your list of collectors (Entrepreneurial Toolbox)
Showing your work where there is no competition: the entrepreneurial edge (5:37)
Selling is caring (2:59)
Boldness: how to ask to get paid when an opportunity comes up (3:10)
They want your work, but it's not about you (4:35)
How to negotiate when you have to (2:33)
Group Coaching Call - Module 4 - SHOW
BONUS: 1x1 Coaching Call: Figuring your Target Market & Cold-Approaching Galleries
Summary List of The Art MBA
WORKSHOP: Get clarity with your Artist Elevator Pitch
Your fingertip: leveraging your DNA (3:21)
Know who you are (3:46)
Say who you are (1:56)
Group Coaching Call - Module 3 - CONNECT (Resourcefulness, Networking & Community)
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